The history of the YouEver brand
YouEver was born from a true story. That of its founder, Sandra D'Alessio.
A story marked by loss, but also by a propensity for spirituality, reflection on life, and innovation.
Sandra spent much of her life questioning the meaning of memory, the value of roots, and the memory of our lives. She experienced the pain of grief and the silence, often cultural, that still surrounds death today.
From Silence to Intuition
It was precisely from this silence that an intuition was born: why not create a place where death could be faced with respect, openness, and dignity? A place where the memory of those who are no longer with us can be kept alive. A place where death is not just absence, but transformation. Sandra thus began to observe various phenomena with a rational eye: memories that are lost over time, abandoned social media profiles, administrative procedures that are difficult to manage in the worst of times, and a widespread, often invisible loneliness. But above all, she perceived a lack: that of a safe, accessible, and eternal space where death could be discussed in a new way.
The Birth of YouEver
This is how YouEver was born: as a concrete response to this lack. YouEver starts from the awareness that his personal experience is a universal reality. An intimate thought that has turned into a collective vision. YouEver aims to change our relationship with death: no longer considering it a taboo, but an integral part of life. A transition that can generate value, relationships, and shared memories. YouEver is a unique platform. A platform that caters to people, to those looking for a space to remember, share stories, find resources, or seek comfort after a loss. But also to professionals in the sector: funeral homes, psychologists, notaries, spiritual and legal advisors, religious and secular communities, etc. A meeting place for those who need help and those who can offer it, in an ethical, humane, and transparent way. As Lavoisier's law reminds us: “Nothing is created, nothing is destroyed, everything is transformed.” Because even pain can be transformed. Because memory can unite. Because death can teach us to live better.
Brand mission
Preserving the light of memory so that no story is lost. Our mission is to create a safe and welcoming space where memories of loved ones can live on forever, bringing families together and comforting those who are grieving.
Brand Manifesto
Why a Brand Manifesto?
The Brand Manifesto serves to clarify who YouEver is, what it represents, and the impact it wants to have. It is a powerful statement of intent: it encapsulates the vision, values, and goals to be achieved. Its role is to express the emotional soul of the brand. It’s not just an internal exercise: it helps build all communications — from the “About Us” page to social media bios, from corporate presentations to marketing materials. It gives a unique and recognizable voice, making every message more coherent and credible. It helps make everyday decisions that are always aligned with the brand’s identity. A Brand Manifesto is also a public promise: it commits YouEver to remain faithful to the values it proclaims.
The Starting Point
According to some studies, by the end of the century, there could be nearly 5 billion accounts belonging to deceased people, surpassing even the number of living users. The pages of these accounts often continue to live on, sustained by the memories and thoughts shared by the loved one’s community. So many memories... that end up scattered in comments, accumulated without being truly valued. At the same time, the increasing mobility of people means that, in the face of loss, many find themselves alone and unable to physically gather at a loved one’s grave to pray or leave a candle. Moreover, social media — increasingly present in everyday life — offers new ways to connect, allowing the sharing of thoughts and memories even among people who don’t know each other. It is from these reflections that Sandra D’Alessio’s idea was born: to create a place dedicated not only to our departed loved ones but also to the living — a space to exchange memories and keep alive the remembrance of those we love.
Brand Vision
A world where every life story continues to shine for future generations - without advertising, without expiration dates, in a warm and secure digital space. We imagine a future where every star in the sky is a story that continues to illuminate, inspire, and unite.
YouEver: Key Messages
1. Let death not be a sad event, but a celebration of life.
We want to transform the perception of death, often associated solely with negative emotions, and highlight its luminous and celebratory side. For us, death is not an end but the continuation of life.
2. Life is eternal.
Life and death are two sides of the same coin — parts of a natural, continuous cycle. Like the seasons of nature, we too go through transformations. We are all part of one great flow of life.
3. By celebrating memory through a virtual platform, we can build a bridge between past, present, and future.
A true journey through time to keep bonds, emotions, and memories alive — beyond all distance.
4. There should be a social network dedicated to our loved ones — both people and animals — as a space for sharing and connection.
An open, inclusive place embracing all cultures and religions, where memories, thoughts, and affections can be exchanged. A space where the person — their story, their memory, their love — is at the center.
YouEver — The Social Network of Eternal Memories
There are moments that last forever. Faces, gestures, words that remain engraved in us. A smile in a photo, a voice in a message, an emotion that returns, even after years. YouEver was created to preserve all this. Because every death, above all, is a life — a story, a personality, with qualities and imperfections, dreams and memories. A life that deserves to be heard, celebrated, and shared. At YouEver, we believe that every memory is a seed capable of blooming again, of giving new life, of connecting those who remain. YouEver is the social network that builds connections through the stories of those who are no longer with us — a platform that weaves together past, present, and future — because death should not be just an end, but a celebration of life. We want to give voice to every culture, every belief, every loved being. Because what you’ve lived, who you’ve loved, who you are... Remains. Grows. Smiles. Always.
Sandra D'Alessio, Founder of YouEver
Mohamed Deramchi, CTO of YouEver
Values
Memory
We protect memories so that no story is forgotten.
Empathy
We support those facing grief with understanding and without judgment.
Unity
We connect people through shared memories, creating communities.
Inspiration
Life stories inspire us to appreciate every moment and continue living.
Respect
We honor every emotion and personal story with sensitivity.
Brand symbols
Star
The moment a memory is born. Symbol of the soul and memory that continues to shine beyond life.
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Warm light
A symbol of hope and presence. It lights our way even in the darkest moments.
2/4
Silence
A space to breathe and remember. It is in silence that the most authentic memories are born.
3/4
Soft colors
They convey security, calm, and comfort. The visual identity is designed to welcome, not distract.
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Key questions about the story
Who?
For those who have lost a loved one and want to preserve their memory: families, friends, new generations. Also for funeral professionals looking for reliable digital solutions.
Why?
Because memories need a place to live on. Our mission is to offer a safe space where memories can shine forever, like stars.
What do we communicate?
“The light of those we love never goes out. Rekindle it with YouEver.”
How do we tell the story?
With a warm tone of voice, delicate visuals, and emotional connection features: shared albums, audio messages, small rituals (“light a candle,” “leave a thought,” “star album”).
Where do we tell it?
Website, mobile app, Instagram/TikTok (emotional videos), support emails, collaborations with psychologists and memorial services, thematic media.
Create your star.
Because you continue to shine. Always.
We create digital memorials that shine like stars: to preserve memories, honor lives and offer comfort.
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Contact us
Copyright © 2026 YouEver Srl SB - Viale Antonio Gramsci 17/B, 80122 – Napoli (NA) P.IVA 10802131218 - Codice REA NA1133059 - Capitale Sociale i.v. € 100’000,00